Google Search Results & Features You Need To Know

Google Search is evolving to serve useful results. With rigorous, google delivers results that might be useful to users. Google has the ability to display information in search results for users looking for services and products. Learn about what a SERP is and the various search features: What Is A SERP? SERP stands for search engine results page. Google SERP features help you understand how and where your website is positioned in the SERPs so that you can improve rankings to meet SEO goals. Lookout for new features appearing in SERPs. People Also Ask Another top search feature is the People Also Ask section. This feature can appear anywhere on a SERP. Featured Snippet Featured snippets, local packs, and image packs are some of the SERP features that can be optimized with your content to enhance the visibility of your site in the search results. Benefits of Featured Snippets The benefits of owning featured snippets are: • Increase in organic traffic and clicks to the website. • Increase in organic conversion. • Highest visibility over more authoritative brands. • Boost the brand’s credibility. Knowledge Panels Knowledge panels are generated useful information that appears on Google. This information box is known as the Google knowledge panel. The benefit of having your businesses show up on the Knowledge Panel can boost the credibility of your brand.

Google Ads Google Ads may appear at the top of the search query. Shopping ads are SERP features with paid ad placement on Google. The two types of Paid SERP features are Google Text Ads and Google Shopping Ads. It is based on bidding on keywords.

Instant Answers Want to get a quick answer to a question? Instant Answer is a feature that Google uses to display answers to a search user’s query at the top of the SERP. For example, if you search for today’s temperature, you may get the following for your location. Top Products The top products feature showcases products related to a search query. Apps Google search users on mobile devices may see features that are only available on mobile. Local Packs When there are local results that match your search query, you may see them appear in a local pack. Reviews Reviews - Google may also display star ratings and review counts within organic search results.

Rich Snippets Rich snippets are SERP features for a specific result in the SERP which adds extra visuals to a result, like stars in product reviews. Sitelinks Sitelinks are a list of links to different pages on a specific website. It is picked out by Google’s web crawlers from your website which helps users quickly find a page. The more site links you get, the easier it is for visitors to navigate specific pages within the site.

Learn how to optimize to ensure they get noticed by Google and display them within SERPs. Conclusions: Google continues to update its algorithm and search features to create a better experience for search users. Also, Optimize your web pages to appear in search features that will show more attention to your brand in SERPs. Users focus on understanding the SERP before you optimize your content for it. Figure out what type of content is ranking for each SERP feature before building your strategy. Hope this will help!!