What Is SEO? The 2022 Guide to Search Engine Optimization

Digital Nisha has covered a lot of high-quality content on SEO so far, whether it be Link Building methods, On-Page factors, Technical SEO, or social signals.  SEO SEO stands for “search engine optimization”. It is a practice adopted to make a website that the website can rank on the search engine, drive high traffic, and achieve business goals. As, when a query is performed on a search engine, the search algorithm produces the results based on ranking factors.  How Do Search Engines Work and Why Is SEO Important? The primary goal of an SEO strategy is typically to rank highly on Google. SEO is important because it helps boost the online visibility of your business. The high-quality referring domains, the more reliable your website appears to SERP.  Google works in the following stages to rank content: • Crawling A search engine crawler is willing to spend on your site as it comes to your website and begins the crawl. • Indexing • Serving SEO is most important because it helps boost online visibility in SERP. So, SEO brings “free” traffic to your site. This is how a search engine works.
 Backlinks  So, what exactly do backlinks mean, which have the power to increase your authority? Backlinks are the links that we build for our website on other websites and bring traffic as well as boost its authority.
b> Link Juice Link Juice is a term used in SEO for link building. If crawler comes then link juice will pass on.  Do follow the links: Crawler will follow links • Give backlinks to high authority websites like Google and Wikipedia. • Link Juice transfer by crawler • Crawling – Crawler will pass on link juice • Link Juice and get the benefits/ advantages in ranking • Get value Syntax:  How to Get Do follow links? • High-Quality content • Less Spamming • High Authority Websites • Create Do follow links  No follow links: • The crawler will not follow links and identify no follow links. • It will not follow the link of the website and doesn’t index by Google. In most cases, if we get signals or hits by Google: • In most of the cases, it doesn’t follow the links and the major is no follow backlink will not be able to crawl it. • But sometimes google crawls the pages if we get information through backlinks and get crawled afterward. This has now changed. No follow also gives advantages in SEO as proven as per ranking factors. All the link attributes – sponsored and no follow are treated as hints about understanding how to appropriately analyze it and use links. Links that are UGC like forum posts, blog comments, and Social Media links are generally No followed. For example, If Quora has “no follow link” and if the answer is ranked, we will get traffic and thus get advantages. As it is a good source of traffic.  On-Page SEO On-Page SEO is a set of all activities we undertake on the website to make it search engine friendly. These activities like Meta Title, Meta Description, Meta Keywords, Meta Robots, Image Alt Attributes, and Internal Linking. Other On Page elements include optimizing heading tags & content.  Internal Links: Internal Links in SEO means a practice of linking the web pages internally so that when the search engine crawler crawls the web pages.  Outbound Links: The outbound link means a link in the web page to an external website and not your own web pages.  Ranking Factor: Ranking factors/ ranking signals are some factors that determine the rankings a website will get on search engines like Google. Ranking factors like meta tags, E-A-T, BERT, and social signals for ranking a website. If you are interested in finding out what these Google’s Ranking Factors.
 Robots.txt A robots.txt file contains instructions for bots that tell them which A robots.txt file contains instructions for bots that tell which webpages they can and cannot access. The robots.txt file, like any other file on the website, is stored on the web server. For example URL for the homepage followed by /robots.txt.  Here is a simple robots.txt file with two rules: User-agent: Googlebot Disallow: /nogooglebot/ User-agent: * Allow: / Sitemap: http://www.example.com/sitemap.xml  Google choose the right canonical URL for your duplicate pages If you have a single page that's accessible by multiple URLs, or different pages with similar content. Google sees these as duplicate versions of the same page. Google will choose one URL as the canonical version and crawl that, and all other URLs will be considered duplicate URLs. Google finds multiple pages on the same site and chooses the page that it thinks is the most useful, and marks it as canonical. Google uses the canonical pages as the main sources to evaluate content and quality. For example, Use a rel="canonical" link tag.  Use a Sitemap Pick a canonical URL for each of your pages and submit them in a sitemap. All pages listed in a sitemap are suggested as canonicals; Google will decide which pages are duplicates, based on the similarity of content.  Submit your sitemap to Google Google doesn't check a sitemap every time a site is crawled; a sitemap is checked only the first time that we notice it.  Conclusion: To summarize, here are some key points from this blog article that will help you solidify your understanding of the concept of Guide to Search Engine Optimization 2022.


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